Our Logo Story

I am going to share a little story of designing the logo and naming our company. Our company’s logo is named after my son ਕਰਤਾਰ ਸਿੰਘ (Kartar Singh), our precious blessing from the divine creator. Ever since I was pregnant with him, I felt this presence/energy of an elephant. I thought to myself, maybe, it is my son’s spirit animal, helping me learn his personality. Indeed, our son is, in many ways, just like a wise baby elephant. Sensitive, loving, intelligent, caring, and most importantly strong willed.

Moreover, elephant art represent my fiercely nurturing and deeply loving relationship with my beloved son.  If you know us personally, you know he has been a harmonious bridge among our families.

“Elephant symbolism and meaning is filled with mystical lore and power. These intelligent beings inspire the imagination.”

Since, this creative project initiated a few months after my son was born, It only made sense to sketch an elephant figure as our logo’s design and name the company after his name.

We are getting closer and closer to our actual launch day. Thank you everyone for your endless support and love.